CX is a holistic approach for creating positive customer experiences at each touchpoint. Standard CRM-systems gather the websites’ context specific data and the Marketings’ behavioural data. The customer support can immediately understand and react to customers’ specific behaviour at a concrete touchpoint, web-content can be adapted or more customized marketing activities can be realized. The goal is to provide a compelling content experience for each user.
We support our clients on strategic and technical level e.g., through customer journey mapping, marketing campaigns as well as technical features. To sum up, businesses have to meet the challenges in order to sustainably rise in this dynamic digital ERA. Read more about CX here