Digital Transformation in Busines Catering
Successful Customer Digitalization
By using SAP Commerce Cloud and SAP Marketing Cloud, Hofmanns (Hofmann Menü-Manufaktur) was able to increase online sales. During the pandemic, “We stay at home” meals were served in sustainable packaging. Every day, 1 million end consumers who order via the menuelounge.de platform receive personalized menus and offers. The efficiency of online menu orders (60%) increased by reducing the ordering process to 3 clicks.