What's new - Emarsys Customer Engagement - SAP Marketing new product, new features and of course a new approach. In my previous article, we talked about SAP's cooperation with Emarsys and the comparison of both marketing solutions. What's new? Emarsys Customer Engagement! SAP made the planned acquisition and added a new [...]
Ein Kanal ist kein Kanal - Omnichannel als neuer Standard Wie können Prozesse automatisiert werden, die heute überwiegend noch manuell stattfinden? Viele haben sich diese Frage bereits gestellt, ob die Erfinder von Amazon oder die Erfinder von Lieferando. Dem Einkäufer werden immer mehr Möglichkeiten, Kanäle und Plattformen zur Verfügung gestellt. So [...]
SAP Marketing Cloud and Emarsys – Comparison Since the beginning of SAP CX, SAP Marketing Cloud has been the only SAP marketing platform which has helped to target both B2B and B2C. Recently, on November 2020, SAP has added Emarsys to its Customer Experience portfolio. Now, SAP CX offers two different products for marketing purposes: SAP Marketing Cloud and SAP Emarsys Customer Engagement. In this article, we take a look at the differences from different [...]
B2B und Account-based Marketing In this article, we address the B2B marketing process for companies with a SAP Marketing Cloud. First, let’s see what the SAP Marketing Cloud offers. Next, we can take a quick look at the Account-based Marketing topic. Independently of using marketing tools, B2B marketing is quite different from [...]
Lead to Cash The most important goal of companies -after making or increasing profit -is to gain new customers. For this very reason, the management of potential customers becomes at least as important as that of existing customers. In the digital world we live in, companies want to manage their [...]
We are SAP Gold Partner Codeitlabs is now an SAP Gold Partner. We feel honored to be included in this group of SAP Gold Partners. This is a recognition of our e-commerce achievements for our customers. SAP Gold Partner – A quality seal for excellence This partnership with SAP underlines the high [...]
Headless Architecture Headless web architecture has been rising its popularity in recent years and it has been generally considered as dominant approach in the world of content management systems (CMS) for some time now. It's focused on solving the problem of publishing dynamic content to multiple type of platform [...]
About chemfidence as a B2B-Marketplace The newly developed chemfidence shop is a B2B marketplace on which more than 1.5 million products from the areas of solvents, raw materials, laboratory products, packaging, personal protective equipment and operating materials are sold: https://shop.chemfidence.com/ Chemfidence services GmbH has over forty years of experience as a competent industrial supplier [...]
Migration SAP Commerce Cloud As a SAP Commerce customer with an on-premise solution, you will be faced with the decision to migrate to the SAP Commerce Cloud. Even if SAP has not yet made an EOL announcement for the premise version there are numerous advantages from the migration to the SAP Commerce Cloud. One [...]
SAP Commerce and Marketing Cloud for HOFMANNs Together with and for Hofmann Menü-Manufaktur GmbH we laid the foundation for commerce and marketing growth. So, HOFMANNs B2B and B2C processes were unified in one single SAP Commerce Platform. The web solution MenueLounge.de is thus a SAP B2B2C platform for company catering. It enables B2B customers [...]
