Oettinger Davidoff – B2B Platform for large customers and retailers

Oettinger Davidoff SAP Commerce Cloud


In this exciting project together with Oettinger Davidoff, we are implementing a customer-oriented order portal, using the SAP Commerce Cloud. On this portal, B2B customers can submit their inquiries independently and directly and place orders online. A convenient and time-saving improvement compared to the classic interaction channels via sales, telephone and email. Therefore, these will now be supplemented by a digital channel, which will significantly improve service and support for customers and dealers. Moreover, the introduction of online order processing will help to optimize manual processes that previously tied up valuable resources. Summing it up, this is an important step to increasing efficiency and customer satisfaction of Oettinger Davidoff.


  • SAP Commerce Cloud
  • Composable storefront (Spartacus) of the SAP Commerce Cloud
  • Integration with SAP S/4HANA and SAP C4C through the SAP Cloud Integration
  • Integration with Akeneo for item and variant information

About Oettinger Davidoff 

The Oettinger Davidoff Group, with sales of around 500 million Swiss francs and almost 4,000 employees around the world, can trace its roots back to 1875 and is still an independent family business today. It is dedicated to the production, marketing, distribution and retail sales of premium cigars, tobacco products and accessories. The premium cigar business includes the Davidoff, AVO, Camacho, Cusano, Griffin’s, Private Stock, Zino and Zino Platinum brands. The Oettinger Davidoff Group also sells numerous brands as a general agent in several countries. The company is strongly rooted in the “crop-to-shop” philosophy and thus follows the approach of vertical integration, from the tobacco fields in the Dominican Republic and Honduras to the global network of 65 Davidoff Flagship Stores/Satellites and strong authorized dealers in over 130 countries.

Implementation / Solution

  • B2B portal based on SAP Commerce Cloud for US market: Major customers and retailers can directly process their orders online
  • Comprehensive Integration with SAP C4C, in order to manage customer data
  • Self-Service Management: Oettinger Davidoff’s B2B customers can manage their stores, role assignments and authorizations for respective employees themselves
  • Integration S4/HANA:
    • Customized item lists
    • Order simulation in S/4HANA
    • Order overview
    • Invoice download
  • Integration Akeneo: Integration of the Akeneo Product Cloud for good product data


B2B customers of Oettinger Davidoff can

  • easily place orders via the new platform
  • view customer information such as licences and payment
  • manage their stores themselves and assign access rights
  • create service requests

Oettinger Davidoff has a platform that

  • saves time and costs for order processing
  • supports automated onboarding processes for new customers
  • provides a basis for implementing a holistic customer portal
  • is a prerequisite for the international rollout