Hofmann Men\u00fc-Manufaktur \u2013 Digital Transformation\u00a0<\/span><\/span>in Business Catering<\/span><\/span>\u00a0<\/span> <\/span><\/span>\u00a0<\/span><\/span><\/h2>\nReference Menue Manufaktur Hofmann<\/span><\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div>Hofmann Men\u00fc-Manufaktur \u2013 Digital Transformation\u00a0<\/span><\/span>in Business Catering<\/span><\/span><\/span><\/span><\/h1>\n<\/div><\/div><\/div><\/div>![\"HOFMANNS](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27960%27%20height%3D%27540%27%20viewBox%3D%270%200%20960%20540%27%3E%3Crect%20width%3D%27960%27%20height%3D%27540%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" "\\"HOFMANNS")
<\/span><\/div>About\u00a0<\/span><\/span>Men\u00fc<\/span>-Manufaktur<\/span><\/span> Hofmann<\/span><\/span><\/span><\/h2>\n<\/div>Since 1960 Hofmann\u00a0<\/span><\/span>Men\u00fc<\/span>-Manufaktur<\/span><\/span>\u00a0GmbH, headquartered in\u00a0<\/span><\/span>Boxberg-<\/span>Schweigern<\/span><\/span>\u00a0(Baden-W\u00fcrttemberg), has be<\/span><\/span>en producing a wide variety\u00a0<\/span><\/span>of\u00a0<\/span><\/span>deep<\/span><\/span>\u2013<\/span><\/span>frozen\u00a0<\/span><\/span>meals for modern communal catering based on fresh, high-quality regional products and traditional manufacturing methods.<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/div><\/div>Challenges<\/span><\/span><\/h2>\n<\/div>\n- The solutions for business catering that were used before were isolated, non-integrated and partly depending on offline channels<\/span>\u00a0<\/span><\/li>\n
- Despite covering the complete value-chain there was no information about the consumer: no valuation or governance for B2B channel possible<\/span>\u00a0<\/span><\/li>\n
- Existing tenant-based solutions have made further progression and scaling very complex<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/div><\/div>
Technology<\/span><\/span><\/h2>\n<\/div>\n- SAP Commerce Cloud<\/span>\u00a0<\/span><\/li>\n
- SAP Marketing Cloud<\/span>\u00a0<\/span><\/li>\n
- Integration SAP ERP\u00a0<\/span>with\u00a0<\/span>SAP Cloud Platform Integration<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Implementation \/ Solution<\/span><\/span><\/h2>\n<\/div>With\u00a0<\/span><\/span>MenueLounge.de<\/span><\/span><\/a>\u00a0<\/span><\/span>Hofman<\/span><\/span>\u00a0<\/span><\/span>Men\u00fc<\/span>-Manufaktur<\/span><\/span>\u00a0provides their customers a comprehensive solution for their canteen management:<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n- Unification of B2B and B2C processes in one single B2B2C E-Commerce Platform:<\/span>\u00a0<\/span>menuelounge.de<\/span><\/a>\u00a0<\/span><\/li>\n
- Analysis of Experience Data collected by ways of consumer interaction<\/span>:\u00a0<\/span>menu wishes<\/span>,\u00a0<\/span>surveys<\/span>,\u00a0<\/span>reviews<\/span>,\u00a0<\/span>notifications<\/span>\u00a0<\/span><\/li>\n
- A communication model for a purposeful email communication<\/span>\u00a0<\/span><\/li>\n
- Digitalization and simplification of business processes<\/span>\u00a0<\/span><\/li>\n
- Product recommendations based on recommendation engine<\/span><\/li>\n
- Mobile First +\u00a0<\/span>three clicks to lunch<\/span>\u00a0<\/span><\/li>\n
- Highly scalable frontend<\/span>:\u00a0<\/span>1.000+<\/span>\u00a0<\/span>orders within a few minutes<\/span>\u00a0<\/span><\/li>\n
- Best\u00a0<\/span>p<\/span>ractice agile\u00a0<\/span>approach<\/span>: Go-Live\u00a0<\/span>with<\/span>\u00a0Minimum Viable Product (MVP)\u00a0<\/span>followed by<\/span>\u00a0<\/span>continuous and short<\/span>\u00a0<\/span>release cycles<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div>
Benefits<\/span><\/span><\/h2>\n<\/div>
Hofmann Men\u00fc-Manufaktur \u2013 Digital Transformation\u00a0<\/span><\/span>in Business Catering<\/span><\/span><\/span><\/span><\/h1>\n<\/div><\/div><\/div><\/div><\/span><\/div>About\u00a0<\/span><\/span>Men\u00fc<\/span>-Manufaktur<\/span><\/span> Hofmann<\/span><\/span><\/span><\/h2>\n<\/div>Since 1960 Hofmann\u00a0<\/span><\/span>Men\u00fc<\/span>-Manufaktur<\/span><\/span>\u00a0GmbH, headquartered in\u00a0<\/span><\/span>Boxberg-<\/span>Schweigern<\/span><\/span>\u00a0(Baden-W\u00fcrttemberg), has be<\/span><\/span>en producing a wide variety\u00a0<\/span><\/span>of\u00a0<\/span><\/span>deep<\/span><\/span>\u2013<\/span><\/span>frozen\u00a0<\/span><\/span>meals for modern communal catering based on fresh, high-quality regional products and traditional manufacturing methods.<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/div><\/div>Challenges<\/span><\/span><\/h2>\n<\/div>\n- The solutions for business catering that were used before were isolated, non-integrated and partly depending on offline channels<\/span>\u00a0<\/span><\/li>\n
- Despite covering the complete value-chain there was no information about the consumer: no valuation or governance for B2B channel possible<\/span>\u00a0<\/span><\/li>\n
- Existing tenant-based solutions have made further progression and scaling very complex<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/div><\/div>
Technology<\/span><\/span><\/h2>\n<\/div>\n- SAP Commerce Cloud<\/span>\u00a0<\/span><\/li>\n
- SAP Marketing Cloud<\/span>\u00a0<\/span><\/li>\n
- Integration SAP ERP\u00a0<\/span>with\u00a0<\/span>SAP Cloud Platform Integration<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Implementation \/ Solution<\/span><\/span><\/h2>\n<\/div>With\u00a0<\/span><\/span>MenueLounge.de<\/span><\/span><\/a>\u00a0<\/span><\/span>Hofman<\/span><\/span>\u00a0<\/span><\/span>Men\u00fc<\/span>-Manufaktur<\/span><\/span>\u00a0provides their customers a comprehensive solution for their canteen management:<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n- Unification of B2B and B2C processes in one single B2B2C E-Commerce Platform:<\/span>\u00a0<\/span>menuelounge.de<\/span><\/a>\u00a0<\/span><\/li>\n
- Analysis of Experience Data collected by ways of consumer interaction<\/span>:\u00a0<\/span>menu wishes<\/span>,\u00a0<\/span>surveys<\/span>,\u00a0<\/span>reviews<\/span>,\u00a0<\/span>notifications<\/span>\u00a0<\/span><\/li>\n
- A communication model for a purposeful email communication<\/span>\u00a0<\/span><\/li>\n
- Digitalization and simplification of business processes<\/span>\u00a0<\/span><\/li>\n
- Product recommendations based on recommendation engine<\/span><\/li>\n
- Mobile First +\u00a0<\/span>three clicks to lunch<\/span>\u00a0<\/span><\/li>\n
- Highly scalable frontend<\/span>:\u00a0<\/span>1.000+<\/span>\u00a0<\/span>orders within a few minutes<\/span>\u00a0<\/span><\/li>\n
- Best\u00a0<\/span>p<\/span>ractice agile\u00a0<\/span>approach<\/span>: Go-Live\u00a0<\/span>with<\/span>\u00a0Minimum Viable Product (MVP)\u00a0<\/span>followed by<\/span>\u00a0<\/span>continuous and short<\/span>\u00a0<\/span>release cycles<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div>
Benefits<\/span><\/span><\/h2>\n<\/div>
![\"HOFMANNS](\"https:\/\/codeitlabs.com\/wp-content\/uploads\/2023\/01\/HOFMANNs.png\" "\\"HOFMANNS")
<\/span><\/div>About\u00a0<\/span><\/span>Men\u00fc<\/span>-Manufaktur<\/span><\/span> Hofmann<\/span><\/span><\/span><\/h2>\n<\/div>Since 1960 Hofmann\u00a0<\/span><\/span>Men\u00fc<\/span>-Manufaktur<\/span><\/span>\u00a0GmbH, headquartered in\u00a0<\/span><\/span>Boxberg-<\/span>Schweigern<\/span><\/span>\u00a0(Baden-W\u00fcrttemberg), has be<\/span><\/span>en producing a wide variety\u00a0<\/span><\/span>of\u00a0<\/span><\/span>deep<\/span><\/span>\u2013<\/span><\/span>frozen\u00a0<\/span><\/span>meals for modern communal catering based on fresh, high-quality regional products and traditional manufacturing methods.<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/div><\/div>Challenges<\/span><\/span><\/h2>\n<\/div>\n- The solutions for business catering that were used before were isolated, non-integrated and partly depending on offline channels<\/span>\u00a0<\/span><\/li>\n
- Despite covering the complete value-chain there was no information about the consumer: no valuation or governance for B2B channel possible<\/span>\u00a0<\/span><\/li>\n
- Existing tenant-based solutions have made further progression and scaling very complex<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/div><\/div>
Technology<\/span><\/span><\/h2>\n<\/div>\n- SAP Commerce Cloud<\/span>\u00a0<\/span><\/li>\n
- SAP Marketing Cloud<\/span>\u00a0<\/span><\/li>\n
- Integration SAP ERP\u00a0<\/span>with\u00a0<\/span>SAP Cloud Platform Integration<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Implementation \/ Solution<\/span><\/span><\/h2>\n<\/div>With\u00a0<\/span><\/span>MenueLounge.de<\/span><\/span><\/a>\u00a0<\/span><\/span>Hofman<\/span><\/span>\u00a0<\/span><\/span>Men\u00fc<\/span>-Manufaktur<\/span><\/span>\u00a0provides their customers a comprehensive solution for their canteen management:<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n- Unification of B2B and B2C processes in one single B2B2C E-Commerce Platform:<\/span>\u00a0<\/span>menuelounge.de<\/span><\/a>\u00a0<\/span><\/li>\n
- Analysis of Experience Data collected by ways of consumer interaction<\/span>:\u00a0<\/span>menu wishes<\/span>,\u00a0<\/span>surveys<\/span>,\u00a0<\/span>reviews<\/span>,\u00a0<\/span>notifications<\/span>\u00a0<\/span><\/li>\n
- A communication model for a purposeful email communication<\/span>\u00a0<\/span><\/li>\n
- Digitalization and simplification of business processes<\/span>\u00a0<\/span><\/li>\n
- Product recommendations based on recommendation engine<\/span><\/li>\n
- Mobile First +\u00a0<\/span>three clicks to lunch<\/span>\u00a0<\/span><\/li>\n
- Highly scalable frontend<\/span>:\u00a0<\/span>1.000+<\/span>\u00a0<\/span>orders within a few minutes<\/span>\u00a0<\/span><\/li>\n
- Best\u00a0<\/span>p<\/span>ractice agile\u00a0<\/span>approach<\/span>: Go-Live\u00a0<\/span>with<\/span>\u00a0Minimum Viable Product (MVP)\u00a0<\/span>followed by<\/span>\u00a0<\/span>continuous and short<\/span>\u00a0<\/span>release cycles<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div>
Benefits<\/span><\/span><\/h2>\n<\/div>
Since 1960 Hofmann\u00a0<\/span><\/span>Men\u00fc<\/span>-Manufaktur<\/span><\/span>\u00a0GmbH, headquartered in\u00a0<\/span><\/span>Boxberg-<\/span>Schweigern<\/span><\/span>\u00a0(Baden-W\u00fcrttemberg), has be<\/span><\/span>en producing a wide variety\u00a0<\/span><\/span>of\u00a0<\/span><\/span>deep<\/span><\/span>\u2013<\/span><\/span>frozen\u00a0<\/span><\/span>meals for modern communal catering based on fresh, high-quality regional products and traditional manufacturing methods.<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/div><\/div> With\u00a0<\/span><\/span>MenueLounge.de<\/span><\/span><\/a>\u00a0<\/span><\/span>Hofman<\/span><\/span>\u00a0<\/span><\/span>Men\u00fc<\/span>-Manufaktur<\/span><\/span>\u00a0provides their customers a comprehensive solution for their canteen management:<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>Challenges<\/span><\/span><\/h2>\n<\/div>
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Technology<\/span><\/span><\/h2>\n<\/div>
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Implementation \/ Solution<\/span><\/span><\/h2>\n<\/div>
\n
Benefits<\/span><\/span><\/h2>\n<\/div>
![\"\"](\"https:\/\/codeitlabs.com\/wp-content\/uploads\/2020\/09\/pdp_desktop.png\" "\\"pdp_desktop\\"")
<\/a><\/div><\/div>![\"\"](\"https:\/\/codeitlabs.com\/wp-content\/uploads\/2020\/09\/b2c_wishPage.png\" "\\"b2c_wishPage\\"")
<\/a><\/div><\/div>![\"\"](\"https:\/\/codeitlabs.com\/wp-content\/uploads\/2020\/09\/b2b_canteenManagement.png\" "\\"b2b_canteenManagement\\"")
<\/a><\/div><\/div>![\"\"](\"https:\/\/codeitlabs.com\/wp-content\/uploads\/2020\/09\/categoryPage_iPhoneX.png\" "\\"categoryPage_iPhoneX\\"")
<\/a><\/div><\/div>![\"\"](\"https:\/\/codeitlabs.com\/wp-content\/uploads\/2020\/09\/pdp_iPhoneX.png\" "\\"pdp_iPhoneX\\"")
<\/a><\/div><\/div>![\"\"](\"https:\/\/codeitlabs.com\/wp-content\/uploads\/2020\/09\/basket_iPhoneX.png\" "\\"basket_iPhoneX\\"")
<\/a><\/div><\/div>